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Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework-the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly-yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers' perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.

For students and teachers at every level, this one-of-a-kind resource takes us further into yoga and the art of living with clarity, creativity, wonder, and depth. Divided into four chapters, My First Knitting Book includes a difficulty level of 1, 2, or 3 for every project, and comes with easy-to-read instructions and adorable, step-by-step artworks that will guide you along the way. In Stylish Knits, you'll find cute little bow hair clips and decorative buttons, a panda hat, fingerless gloves, a keyring charm, and lots more. Cozy Knits has pretty mouse mittens, Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information ebook pdf an earflap hat, and a cowl. Then you can have a go at some of the Home Knits, and try making a heart cushion or a caterpillar doorstop for your room. Lastly, Fun Knits has cute ideas for toys and other pretty things you'll love to make, such as an alien, a rag doll, and a doctor's stethoscope. Finally, the basic techniques section covers every knitting technique you'll need to know, as well as yarns, needles, and stitches.

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Author: Itamar Simonson,Emanuel Rosen
Number of Pages: 256 pages
Published Date: 16 May 2014
Publisher: HarperCollins Publishers Inc
Publication Country: New York, United States
Language: English
ISBN: 9780062215673
Download Link: Click Here
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